Will INFINITI’s New Engine Lure Buyers From the Competition?

The 2019 INFINITI QX50, which debuted at the LA Auto Show, is not only a stunner, it’s a technological marvel that will be surprisingly affordable when it hits the U.S. market next year.

In addition to coming equipped with a semi-autonomous driving system, the new luxury crossover will have the world’s first variable compression engine. What is that exactly?

We’ll get to that.

Let’s talk about the luxury crossover segment first. It’s red-hot right now, and entrants from Infiniti, Lexus, Jaguar, and more are stepping up the competition. Will Infiniti’s new engine make the choice easier for car buyers? Continue reading >>>

Volkswagen “Crozzes” Over to World of EVs

Volkswagen knows a thing or two about branding.

VW’s first hit the U.S. market in 1949. The Type 1 Beetle was a car with a deep military history, earning it its nickname “The Victory Wagon.” In 1959, the company stepped away from its military history with its “Think Small” campaign. It set its sights on a decidedly different audience with a new campaign with the goal of attracting a younger consumer eager to find an affordable car that was also fuel efficient.

The oil crises of the 1970s led VW to make a major pivot: It invested in diesel engines. And for decades, the company could, literally, go the distance with diesel.

But oh, how the times have changed. Nowadays, consumers want fuel-efficient cars that are also environmentally friendly.

Based on what we saw at the LA Auto Show, VW is up to the task.

Enter the Volkswagen I.D. Crozz.

Continue reading >>>