Automaker Byton Focuses on Tech First with Electric SUV

The auto industry is evolving in two ways, both of which spell massive changes for the industry with which we all grew up.

First, the industry has become globalized like never before. American cars are built in Mexico, Japanese cars are made in America, parts are sourced from around the world, and finished cars are exported into global markets.

Second, this global evolution is the continued blurring of the lines between car and tech experience. Rather than cars offering tech products, tech products are becoming cars.

That’s an important distinction from the carmakers of our youth, and one that’s driving a new breed of automaker into the limelight. Chinese automaker Byton is a perfect example.  Continue reading >>>

Volkswagen “Crozzes” Over to World of EVs

Volkswagen knows a thing or two about branding.

VW’s first hit the U.S. market in 1949. The Type 1 Beetle was a car with a deep military history, earning it its nickname “The Victory Wagon.” In 1959, the company stepped away from its military history with its “Think Small” campaign. It set its sights on a decidedly different audience with a new campaign with the goal of attracting a younger consumer eager to find an affordable car that was also fuel efficient.

The oil crises of the 1970s led VW to make a major pivot: It invested in diesel engines. And for decades, the company could, literally, go the distance with diesel.

But oh, how the times have changed. Nowadays, consumers want fuel-efficient cars that are also environmentally friendly.

Based on what we saw at the LA Auto Show, VW is up to the task.

Enter the Volkswagen I.D. Crozz.

Continue reading >>>

BMW and Chevrolet Double Down on Electric SUVs

BMW X7 iPerformance Concept

BMW and Chevrolet are changing the world of transportation, but not in the way we might have thought they would.

Both companies are driving us toward an electric future, and both have just taken epic steps to help solidify their choice of EVs as the cars of the very near future.

More specifically, both have selected SUVs and crossovers as the electric cars of the future. Continue reading >>>