Let’s play a game of what-if for a minute.
I’ll set the stage for you. Think of the cars in the stables of Porsche, Jaguar, Aston Martin, or any other luxury/performance automaker. What do they all have in common? A full range of automobiles that meet the needs of specific target markets, of course.
Some of the bigger automakers now even have family haulers and SUVs. That was nearly unheard of when Porsche introduced the Cayenne SUV, but today it’s standard fare, even for the likes of Bentley and Lamborghini.
Now think about General Motors. The U.S. automaker owns Buick, GMC, Chevrolet, and Cadillac, but doesn’t currently have a luxury performance brand to compete at the top of the auto market.
But it could have one waiting in the wings. Continue reading >>>