Automakers are on the verge of revving up their electric-vehicle production efforts. Global demand is certainly growing: countries around the world are planning markets in which 100% of vehicles sold will be completely emissions-free. Norway is probably the most prominent example, having declared a 2020 deadline for 100% EV and Fuel Cell adoption. Most auto manufacturers are therefore also moving in that direction, though their timetables aren’t quite as aggressive as Norway’s. Hyundai has promised 8 plug-in hybrids and 2 all-electric models in the next 4-5 years, Volkswagen AG has pledged to offer a plug-in version of every model in its lineup by 2025, and Honda wants fully electric cars to account for two-thirds of its total sales by 2030. So within 5, 10, or 15 years, buyers can expect most new cars being produced to be battery-powered.
Raise your hand if you’ve ever responded to a friend’s complaint by saying, “Doesn’t this seem like a first-world problem?” Are you reading this in your cubicle, hand raised, feeling slightly foolish? All right—put your hand down. Here’s the thing with so-called “first-world problems”: despite their overall insignificance, they’re still real problems. Sure, we wouldn’t rank problems like “the only grocery store in my neighborhood is Whole Foods” alongside “educational inequality is a national epidemic” or “the extreme partisanship infecting the American political process is stunting the possibility of effective change,” but if the only grocery store in your neighborhood is Whole Foods, then the inevitability of spending half your paycheck on (amazing) bananas and homemade hummus could, in fact, very well be a serious personal inconvenience.
Earlier this year, Bloomberg published an interesting article on the future of electric vehicles in relation to oil demand. It points out that global EV sales increased 60% in 2015, the same rate of growth seen by the Ford Model T in its early years. Though EVs still only command about 0.1% of the worldwide auto market—and the current glut of cheap oil has kept many people behind the wheels of their favorite crossovers and trucks—more affordable batteries, growing cultural acceptance, and the looming threat of global warming will most likely only improve EV sales from here on out. Bloomberg itself predicts “the 2020s will be the decade of the electric car,” anticipating that at some point EV demand will surpass even demand for oil.
We’ve all been there: January 1st nears, excitement builds, and you set a lofty goal for yourself. Eat healthier. Hit the gym 5 days a week. Engage friends and family in conversations that are not exclusively about cars. You know, your typical New Year’s resolution. In the following weeks, Whole Foods will record record sales and gym memberships will spike. But by mid-February or so, we’ll return to our old habits, and my loved ones will still be trying to remember which seemingly random collection of letters and numbers is made by Cadillac and which by Mercedes-Benz. Our resolutions—promises we made and agreed to stand behind—have become more akin to suggestions. They’re now goals to strive for and be congratulated on, not requirements by which to live. Don’t feel too bad: as it turns out, the auto industry isn’t too different.
The year 2020 could become a major turning point for electric vehicles in this country.
Aston Martin, Audi, Ford, GM, Porsche, Mercedes-Benz, Tesla, Volkswagen, and Volvo are some of the major automakers with plans to introduce at least one all-electric vehicle by the end of the decade. Newcomers Faraday Future, Apple, and maybe even Dyson (yes, the vacuum company) are rumored to be working on electric vehicles as well.
We’re on the cusp of an electric revolution in the auto world, but the cars won’t replace gasoline-fueled cars until people stop caring about electric range. That’s getting easier to comprehend, as Tesla and GM will both produce affordable EVs with a 200-mile range.
Looks like we can include Hyundai on that list now, too.
Tesla made some serious waves last week when it debuted its Model 3 electric car. These weren’t your “gently lapping the shoreline” waves, either. Think “Laird Hamilton monstrous big-time waves.” We’re a data-driven, internet-focused company, so to demonstrate this point, we ran some basic Google searches. “Chevrolet Bolt” (the Model 3’s most direct competitor, and a car set to beat it to market by almost 2 years) returned 2.3 million results. “Nissan Leaf” (by and large the most popular electric car currently on sale) yields 4.9 million results. “Tesla Model 3?” 90.4 million results. So yeah… tidal waves.
Day Two began with the World Car Awards. Backed by a surprisingly loud, club-ish soundtrack and some odd song choices (maybe intended to help attendees wake up after a very long Day One?), the Toyota Mirai fuel-cell vehicle got the World Green Car Award, the Audi R8 Coupe took the World Performance Car Award, and the BMW 7 Series won the World Luxury Car Award. Mazda managed to take two trophies, as 2016 World Car Design of the Year and World Car of the Year, with its MX-5 Miata, and having driven the car ourselves, we heartily applaud the WCA jurors’ decision.
The price of electric cars is quickly falling into the $30,000 range. The Nissan Leaf, the upcoming Chevy Bolt, and, presumably, next year’s Tesla Model 3, will all be available for about the price of the average new car.
Infrastructure for charging electric vehicles is becoming more common and people are getting used to their limited range. Part of the reason for less range-anxiety is because cars are going farther on a single charge and taking less time to recharge.
Amidst the looming mass-adaption of EVs by consumers around the country, another type of alternative-fuel vehicle is starting to hit the market.
But is it too late for hydrogen fuel cell vehicles?
Some ideas are destined to never work.
The hoverboard is one. So is the flying car. A peanut-butter-and-sardine sandwich would also make the list of ideas not likely to catch on.
The state of Oregon is about to discover one more: a miles-driven tax in place of a fuel tax.
The slow rise of electric and hybrid vehicles, in addition to improved fuel economy in vehicles powered by fossil fuels, has presented state governments with a new problem: how to fund roads with less money coming in from fuel taxes.
This week we attended the New England Motor Press Association (NEMPA)’s panel discussion on the future of green vehicle technology, California’s Zero Emission Vehicle mandate, and mass-market adoption of these technologies. It was a terrific, fruitful discussion. Two 4-person panels brought together expertise and opinions from automakers, energy research groups, electric utilities, and state politicians as they discussed the industry’s current strategies and what needs to change to increase the desirability and sales of Zero Emission Vehicles (ZEVs).