At the dentist’s office yesterday I read a nice article in Fortune about Toyota’s return to glory. The story highlighted the company’s leader, Akio Toyoda, and his management strategy, which has gotten Toyota back on track after a horrendous spell of bad luck.
Of course, the article spent plenty of time discussing Toyota’s perception as a transportation appliance, its traditional lack of styling and how it is working to overcome those perceptions. It was actually an inspiring story about a proud Japanese businessman humbled by recalls, quality problems, devastating natural disasters and a steep decline in sales and production of its vehicles.
What the article never mentioned is the good Toyota wants to spread by giving away some if its cars.