Tom Brady received a Chevrolet Colorado as his Super Bowl MVP prize, a vehicle a lot of people thought was an odd choice for such a prestigious award. This makes some sense when you consider how much of a marketing push has surrounded Chevrolet’s resurrected midsize pickup, and the resulting publicity around the choice will certainly move some Colorados off Chevy lots. Last year, General Motors gave Malcolm Smith a Silverado High Country, straying away from the trend of giving performance sports cars in the handful of years Chevy has had the contract with the NFL.
Rappers and NFL players can relax—the new Cadillac Escalade is everything it used to be, and more.
For at least a few months, there has been some speculation that the 2015 version of the ‘Sclade would ditch its body-on-frame construction for a more car-like unibody, like Ford did with the Explorer.
If Escalades are used mostly for show or to transport large well-off families, a truck base wouldn’t really make sense, and unibody construction would save money in production and give consumers cheaper gas bills while not sacrificing the bling quotient or interior space.
With the Escalade, though, GM scoffs at what makes sense.