Radical styling in a mass-market car doesn’t usually make sense, which is why it rarely happens.
Think of the Hondas and Toyotas of the world and you’ll conjure up visions of bland four-door sedans and efficiently shaped crossovers. They are fine looking automobiles, of course, but nothing that’ll cause whiplash in a passerby.
Hyundai and Kia started to change things with designs that demanded attention and helped justify increasing prices. Just compare a 2014 Optima with a 2008 Optima and you’ll see my point.
Over the years, Lexus fell into a design category perhaps best labeled as “stodgy,” with designs that imply subtle sophistication instead of head-turning aggression.
That began to change with the LFA supercar, and now some extreme design is trickling all the way down to the compact crossover segment.