Whether you’re following computers with iPods or strip-sacks with touchdown passes, comebacks are never easy. Steve Jobs recognized that developing a revolutionary piece of technology could pull Apple back into people’s lives, while the New England Patriots leaned on fundamentals (and the cool, steely nerve of Thomas Edward Patrick Brady) to bring a 5th Lombardi Trophy back home to Foxborough, Massachusetts. In the world of cars, comebacks are often no less dramatic, and we may be experiencing one right now. Continue reading >>>
“What Chrysler would you buy today? What does the future hold for coming cars, and when will FIAT’s influence be noticed?”
These questions surfaced while out for a couple of pints with the guys this week. You might think we’d talk about girls and football and other exciting, enticing topics. But no, we talk about Chrysler instead.
FIAT’s ownership of Chrysler is already being felt. In fact, it might be the best thing to ever happen to the Auburn Hills company. Net income for 2012 approached $2 billion. Market share grew to over 11%. The new Dodge Dart is based on FIAT architecture. Good things are happening at Chrysler, with even more good coming. New vehicles of all kinds are on the way for all brands that now sit under FIAT’s U.S. umbrella.