I don’t believe that Super Bowl ads should be shown prior to the Super Bowl.
I know companies love the extra hype and attention it brings, but to me, it’s like when a movie preview shows all the funny parts. It sucks all the joy out of the actual movie.
While I enjoy the Super Bowl for the football, the ads have always been a fun surprise bonus. Now it seems companies want to take that surprise away.
Auto companies, according to Neilsen, advertise more than any other industry during the Super Bowl. That’s really cool, but I don’t want to see their ads until Sunday evening. In protest of all the early debuts and blatant self-promotion, I have refused to watch a single Super Bowl ad, even though they abound on YouTube and every automotive blog in existence.
Some of the ads look really funny and are videos I’d watch in a second if they were not Super Bowl ads. I’m a Jerry Seinfeld fanatic. I really like the Suzuki Kizashi. Videos featuring Victoria’s Secret models tend to get my attention. Volkswagen’s Little Vader is rumored to be making a return. Ferris Bueller’s coming back for Honda. Count me in! Just not yet.
Instead of showing you all the commercials here, I’ll show you pictures from some. You’ve probably already seen the ads, but I’m excited to watch the game and see them in the environment they were meant to be seen in. What about you?