Aluminum: Best for Beer Cans or Trucks?

Did it collapse like a beer can?

Did it collapse like a beer can?

News of Ford’s use of aluminum in the body of the new F-150 shook the auto world in 2014. Some saw it as a revolutionary step in the evolution of the pickup truck, while others mocked the decision as an expensive experiment that would end poorly.

Competing brands touted the strength of steel and took issue with the high cost and questionable durability of aluminum. In an interview with Car and Driver, Michael Cairns, vehicle line executive for Ram, said,

It’s the best material to use for beer cans.

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Chevrolet Wants to Be More Like Ford

2015 Ford F-150

2015 Ford F-150

Talk about being ahead of its time.

There’s nothing better for a company than introducing a new product so revolutionary that your closest competitor can’t touch it for about 4 years.

Even better is when the competition’s product chief wants to get his hands on your product and examine how it was done so it can be copied. That’s called hitting a home run.

That is what Ford has done to GM. It’s not a knockout punch by any means, but the blow has effectively left the General staggering and grasping for ways to catch up. Round 1 goes to Ford.

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