News of Ford’s use of aluminum in the body of the new F-150 shook the auto world in 2014. Some saw it as a revolutionary step in the evolution of the pickup truck, while others mocked the decision as an expensive experiment that would end poorly.
Competing brands touted the strength of steel and took issue with the high cost and questionable durability of aluminum. In an interview with Car and Driver, Michael Cairns, vehicle line executive for Ram, said,
It’s the best material to use for beer cans.