Ford sure enjoys shaking up the truck industry.
In recent years, the maker of the best-selling trucks in America was the first to introduce a turbocharged V6 to the full-size pickup market and build a truck with aluminum body panels.
Both moves were huge gambles–Ford risked the loss of market share, not to mention the ridicule of truck buyers and competitors alike.
An amazing thing happened, though. People continued to buy the trucks in droves and competitors have announced plans to follow Ford’s path.
Now it looks like Ford will push the limits again.