Happy or Angry: How Should a Car Look?

2013 Jaguar XF AWD

There’s a lot of anger in car design these days.

Back in my formative years, vehicles just looked like vehicles. Maybe a face could be perceived somewhere between the tungsten halogen headlamps and steel grilles, but generally car “faces” were nothing more than utilitarian methods of shining light and sucking air. I liked that.

Today’s cars are different, mostly because advancements in headlamp technology have allowed designers to get more creative and not only give their cars a face, but create an entire personality.

Typically the personality chosen is an angry one, intended to give the car a sinister look of intimidation.

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