Everyone’s had that moment, while looking for a new car, when they ask themselves, “What’s the least I can spend on a new Dodge Charger?” Well, you’ll find the answer is in the $30k area for your everyday Charger SE, but then you may notice that next to that SE is the $70k Charger SRT Hellcat. That’s right, you can get two basic Chargers for the price of a single Hellcat. Granted, the Hellcat engine transforms the Charger into a completely different animal, but the Charger isn’t even close to the most egregious example of price disparity within a single model’s lineup.
BMW has been the benchmark of luxury car sales in the United States for decades. The BMW 3 Series, 5 Series, X3, and X5 have provided the German automaker with ample opportunity to dominate sales charts here.
Worldwide, though, the other two German companies have been slowly inching closer to the sales king by offering what many consider to be better-designed cars that provide superior value. Mercedes-Benz and Audi are top-tier luxury players and last month both managed to outsell their cross-country rival.
Does this mean we have a new champ in the luxury and performance category? Not yet. But BMW ought to quickly come up with a plan to keep itself on top.
There’s a German automaker in the midst of a turnaround. The company has redesigned many of its vehicles and has plans to introduce additional models, including sedans, crossovers, and SUVs.
The brand is also forging ahead with plans for dedicated electric vehicles and cars with advanced autonomous driving technology.
The front-end design has evolved over the years into a signature look that the automaker hopes to expand into new models, while continuing to push design limits in future concept vehicles.
The automaker has also sworn off trends such as convertible SUVs and 2-door SUVs in favor of more traditional sedans, SUVs, and crossovers.
We’re talking about the new face of Mercedes-Benz.
But could the German car giant be gunning for some of Audi’s success?
Sure, there are some exotic vehicles on display at the Frankfurt Motor Show, including the Bentley Bentayga and the Lamborghini Huracan LP 610-4 Spyder. However, there are plenty of models coming to the U.S. that made their debut overseas and could impact your buying choices in the near future.
Kia Sportage It seems hard to believe, but the 2017 version will be the fourth generation of the Kia Sportage. The European version was introduced in Frankfurt, but there’s little reason to believe the U.S. version will look substantially different on the exterior.
Outside of Star Trek, Leonard Nimoy was better known for his art and photography than for his affection for automobiles.
The recently passed Nimoy spent nearly all of his acting days piloting a space ship, but spent at least a little time piloting a Mercedes-Benz in a now-classic Audi commercial that featured the two Spock actors dueling for lunch.
It was a great ad when it premiered in 2013 and it’s even better now.
Driving a luxury car for the price of a Honda is an appealing proposition.
The benefits make it seem like a no-brainer. For the same money you get more luxury, more brand panache, better performance, and an all-around cooler vehicle. Everything’s great, up until your new luxury car needs some basic maintenance and repairs.
I’d like to share my personal story, so you might avoid the fate that has fallen upon me.
Think of two things that would make your life better right now. Take a few minutes, if you like, and really put some thought into what needs to happen to make you happy.
I thought of my two pretty quickly, and I’ll share them in a moment. First, though, let your mind wander. What events or changes in society would lead you to a happier, more content, less stressed and overall more satisfying existence?
Here are my two:No more red lights. Invitations to lavish parties.
Audi could arguably be the most distinguishable car brand on the road today. Between the four joined circles on its gaping grilles and the imposing LED running lights, there’s just nothing else that looks like an Audi. Other companies have tried to emulate its looks, and most now offer some kind of LED running-light option.
Maybe Audi feels like the competition is catching up, or maybe it just feels as though it’s time for a change. Regardless, evidence is appearing that Audi isn’t satisfied with its current design and is working on an overhaul to its already iconic looks.
Congratulations to the Ravens and Baltimore fans everywhere!
While the game was electrifying, I thought the advertisements overall were severely lacking in energy this year. It’s like the power went out on all of them even before the Superdome went dark. My favorite car ad was the Audi prom spot. The Chrysler/Ram Paul Harvey spot almost made me throw up in my mouth a little bit. The others were just mediocre.
With that out of the way, let’s get back to cars rather than the outlandish, extravagant attempts to sell them. Yes, we need vehicles to serve the mundane and much-needed transportation services of daily life, and I find irony in the fact that we often buy them based on some perceived emotion or extreme experience marketing people promise they will provide.
True car enthusiasts can look past overly produced TV commercials and buy based on other, more meaningful, factors.
One of those factors might be the car’s future collector value. Make it affordable and fun to drive as well, and the deal closes itself! What 2013 cars could be future collectibles?
A CNN Money article caught my attention yesterday because it makes the point that Infiniti wants to be like Audi.
Well, of course it does. That’s like saying a high school basketball player wants to grow up to be like Lebron.
The difference here is the high school kid can’t hire Lebron’s coach. Nissan, Infiniti’s parent company, wants so badly to emulate Audi that it has hired the guy who ran Audi in the U.S. for the last 19 years. Doesn’t get much more blatant than that!
Yes, Audi has seen remarkable growth and success, particularly in the last decade, while Infiniti has struggled to carve a niche for itself the way its arch-nemesis, Lexus, has. But is trying to become a Japanese version of Audi the best way to sell cars?
I’m not so sure.