Hyundai Hires Bentley Designers, Gets Serious About New Genesis Brand

Genesis-New-York-concept

Hyundai could have a major impact on the luxury car market.

That statement may result in eye rolls and thoughts of the Hyundai Azera and Kia Cadenza, which are both are great premium cars, but haven’t succeeded at making a dent in the sales of the top luxury players.

Things are changing, though. Luxury car sales are down so far this year, which may help Hyundai’s new Genesis luxury brand put up a fight against BMW, Lexus, Mercedes-Benz, and Audi.

Sound impossible?

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