GM’s Attack Ads Against Ford: Did They Work?

2016-Ford-F-150

Not long ago we wrote about GM’s attack ads against the Ford F-150 trucks. The ads compared the durability and strength of Chevrolet’s high-strength steel truck bed against Ford’s aluminum bed.

Of course, the test results skewed heavily in Chevrolet’s favor, showing multiple puncture holes in the Ford bed while the Chevy bed escaped mostly unscathed after a front-loader dropped a heavy load of landscaping blocks into each.

Chevy hoped the strategy would scare buyers away from Ford dealerships and cement the Silverado’s reputation as the toughest truck on the market.

Did the campaign work? Not if we base the results on recent sales numbers.

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Should the Nissan Titan Still Exist?

2013_nissan_titan

When a Q7 feels small, you know you’re next to a big vehicle.

I forget sometimes just how big some trucks are, especially in areas outside of big cities. Every once in a while I venture into North Idaho and am surprised, each time, by how many pickups fill the parking lots of places like Costco and Walmart. Not just regular trucks like the average F-150, but jacked up rigs that reach a thousand feet into the sky and have tires big enough to flatten a Prius in one revolution.

The purpose of these trucks, I assume, is similar to why peacocks have massive feather displays: an effort to prove masculinity and win chicks. I’m not so sure that works in the human world as well as it does in the animal kingdom, but that doesn’t stop guys from trying.

Not just any truck, though, can qualify to be a massive hogger of rural American parking lots.

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