The new Mission Impossible movie isn’t so much an espionage spy thriller as it is a 1-hour-and-50-minute-long car advertisement. No fewer than four models in the BMW stable make an appearance in the film, with the lead role going to the BMW Vision EfficientDynamics concept car. Tom Cruise may get his name in the lights, but BMW is the star.
The product placement has its purpose, of course. Marketing folks at BMW hope movie watchers will want to be like Cruise’s Ethan Hunt character and cruise around town in a Bimmer of their own.
And wouldn’t you know it, the very car Cruise drives in the movie is coming soon to a dealer near you, as the BMW i8.