Think back to the year 2000, if you will.
Panic about the impending clock change had just passed, Pepsi Twist was the hot new soda, “Gladiator” was the big blockbuster, and nobody bought Cadillacs.
Well, nobody cool or even remotely young bought Cadillacs, anyway.
The Wreath and Shield brand was relegated almost entirely to the retired crowd without a lot of hope for a future turnaround. Today, 13 years later, there’s been a massive shift, as Cadillac has started tearing up showroom floors almost as fast as it finishes hot laps around the Nurburgring.