We’ve all been there: January 1st nears, excitement builds, and you set a lofty goal for yourself. Eat healthier. Hit the gym 5 days a week. Engage friends and family in conversations that are not exclusively about cars. You know, your typical New Year’s resolution. In the following weeks, Whole Foods will record record sales and gym memberships will spike. But by mid-February or so, we’ll return to our old habits, and my loved ones will still be trying to remember which seemingly random collection of letters and numbers is made by Cadillac and which by Mercedes-Benz. Our resolutions—promises we made and agreed to stand behind—have become more akin to suggestions. They’re now goals to strive for and be congratulated on, not requirements by which to live. Don’t feel too bad: as it turns out, the auto industry isn’t too different.