Just as General Motors exited bankruptcy, it rolled out a new campaign called “Let the Best Car Win.” Part of the promotion included a 60-day return policy, wherein a buyer could bring back a purchased GM vehicle for a refund if he or she became unhappy with it.
The return rate was a mere 1% or so, which showed a pretty high level of satisfaction for GM’s cars. Or at least it showed a level of satisfaction that was good enough to avoid the trouble of starting the buying process over.
Yesterday, GM announced a new take on the return policy. This time it’s wrapped into a promotion that guarantees a no-haggle price on most Chevrolet vehicles. Will it help Chevy stay ahead of surging Toyota?