GM Heads Back to Basics—Sells Opel, Vauxhall to the French

Peugeot CEO Carlos Tavares shakes hands with GM CEO, Mary Barra

Peugeot CEO, Carlos Tavares, shakes hands with GM CEO, Mary Barra

When quality standards appeared to slip for Subaru, we asked if perhaps the small but rapidly growing Japanese brand was threatening to “fly too close to the sun.” Since 2008, General Motors has continuously adjusted course to bring its business back to basics and avoid the allure of owning far-reaching—but ultimately unprofitable—brands. The latest departure from GM’s portfolio: Opel and Vauxhall (its entire European operations) have been sold to French conglomerate Groupe PSA, formerly PSA Peugeot Citroën. Continue reading >>>