When quality standards appeared to slip for Subaru, we asked if perhaps the small but rapidly growing Japanese brand was threatening to “fly too close to the sun.” Since 2008, General Motors has continuously adjusted course to bring its business back to basics and avoid the allure of owning far-reaching—but ultimately unprofitable—brands. The latest departure from GM’s portfolio: Opel and Vauxhall (its entire European operations) have been sold to French conglomerate Groupe PSA, formerly PSA Peugeot Citroën. Continue reading >>>
American drivers have an inferiority complex.
We’ve long pined over cars sold in Europe that are not available for purchase in the United States. It’s a complex that we Yankees have never been able to shake, though there are signs that it’s finally starting to subside.
One reason for that is we’re finally starting to get some of the vehicles we’ve always wanted. The Ford Fiesta and FIAT 500 are leading that charge, though it remains to be seen if buyers on this side of the Atlantic will embrace them long-term. The other reason for the diminishing complex is younger drivers and their complete lack of interest in cars. Why would they care what Europeans get to drive when they don’t see cars as anything more than a portable iPhone accessory?
With that in mind, here’s the question of the day:
If you could bring one European brand to the U.S., which would it be: Alfa Romeo, Peugeot, Citroen, Renault, Seat or Skoda?
Keep reading for a peek into each brand.