How to Sell a Used Car: Be Manly

1997 Jeep Wrangler

The days of selling used cars with a three-line classified ad are over.

No longer can we simply give a year, make, model, mileage and short feature list—we must turn our used car into an experience. We must describe our car so anyone who reads about it will become so emotionally involved they’d be crazy to pass up an opportunity to own such a life-enhancing piece of machinery.

Your used car shouldn’t be just another used car in the never-ending sea of used cars. It should stand out, it should be marketed as a one-of-a-kind vehicle that will give its new owner a sense of having real superpowers.

Or at least make him feel more manly than he ever thought possible.

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