Mother’s Day is quickly approaching, and if you still haven’t gotten Mom that gift to show her you appreciate all those years she lost out to raising the fine individual you have become, you might want to look into some quick gift ideas. So head to the flower shop, pick up a nice heartfelt card from the convenience store down on the corner, or head over to a used-car lot and pick her up something nice. If you really wanted to show Mom how much you appreciated your childhood, maybe you should get her a car that takes her back to a time before she had kids. Get her something sporty, something fun, something that will remind her of her more carefree days.
Nissan announced this week that it was reviving the Datsun brand to represent the company in developing markets—namely India, Indonesia and Russia—beginning in 2014. Datsun cars became Nissans in 1981-’82.
The company plans to put $400 million into modernizing its Indonesia facility and tripling its dealerships in Southeast Asia. This lucrative market has been dominated by Toyota and is growing rapidly. One report predicts auto sales in Indonesia will rise by 50 percent in five years.
For those in the U.S., memories of Datsun cars can encompass everything from the 1982 Sentra pictured above (one of which was owned by my son, who says it was the absolute worst-handling car he ever drove) to the 240Z–280Z cars that were loved by many.
So Nissan will recreate Datsun as a low-end brand to capture some of the burgeoning minicar-subcompact market in developing countries. The question is why did they resurrect the old name?
Is there any single automobile that represents failure more than the old Ford Edsel?
No. No, there isn’t. Some modern failures might come close (the Pontiac Aztek comes to mind), but the Edsel remains the epitome of a new car gone bad. It wasn’t supposed to be that way, of course. All the market research and trends of the day pointed to certain success. But, even in the 1950s, the car-buying public was a fickle group, and the Edsel simply crashed and burned.
Which could be why, today, the cars fetch big bucks. What other failures are seeing new life, and what cars today might follow suit? Keep reading to find out!