A car dealer’s secret price sounds mysterious, right?
As I partake in my daily adventures on this vast ocean of online sensory overload known as the Internet, I see a lot of ads promising to reveal the secret to obtaining access to the “secret” price of dealers.
The idea of a “secret price” that dealers hold in a vault and disperse to only a lucky few is a complete myth. True, there’s an invoice price that usually serves as the Holy Grail of car shoppers, but even that can be deceiving due to manufacturer holdbacks and other factors.
So how do you become a savvy new-car shopper and get the best possible price?