He was talking about the importance of new telecommunications technology, in particular the idea of car-sharing. “Some colleagues still think that car-sharing borders on communism, but if this is a revolution, then ‘viva la revolucion!’.” And behind him was the picture you see above, with Che wearing a three-pointed-star beret.
Not even close to amusing for the million or so Cuban-Americans who fled Castro or who now live in the U.S. and have the strongest feelings about the regime. Benz apologized on Thursday, but the media storm had already broken.
Right-wing bloggers in particular went crazy, and it would be hard to defend the company’s use of Che on any grounds, much less the totally far-fetched concept of car-sharing: “I’ll be driving a dark green S-Class; just hop in.”