Fiat is doing a cool thing in marketing its 500 for the U.S. It is introducing a veritable profusion of models/trims, presumably so that buyers can have a customized, personalized car.
Will the gambit work? We happen to think the 500 is a great car to begin with. Adding special features may well attract people who fancy its uniqueness—and want more of it. With famous names like Abarth and Zagato, the appeal to sports car fans will be strong.
The Zagato Coupe (above), shown at Geneva, has the famous double-bubble roof of the classic 1950s Z-cars, with some engine tweaking and a beautiful take on the basic 500 design. Even if you don’t know the history, the appeal is there.