The big news seems not to be the debut of Ford’s all-electric 2012 Focus but its price. At $39,995 (including destination fee), it is $3,995 more than the Nissan Leaf—its real competitor—and twice the price of a gas-powered Focus, to which it looks nearly identical.
Chevrolet’s Volt is priced the same but has the range-extender gas engine. Guess which car I’d want? Both are eligible for the $7,500 federal tax credit.
Ford pumps up the fact that the car will recharge in three to four hours using a 240-volt charging station (optional) and that it comes with a slew of standard equipment. The Leaf takes much longer and options out its equipment list.
Whether one would want all this stuff—MyFord Touch, rear camera, push-button start, MyKey, Bluetooth, SIRIUS satellite radio, etc., etc.—is surely questionable. Your only options are leather seats and two paint colors. “Build your car” with these two choices at the Ford site.
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