It’s football time in America!
The official start of the NFL season kicked off last night in Denver. Along with football’s cheering fans, electrifying touchdowns, and controversial replays comes an over-saturation of corporate sponsorships.
Aside from the beer industry, cars are perhaps the products most promoted in association with the NFL.
Last year Hyundai took GM’s spot as an official NFL sponsor, which gave the South Korean automaker the rights to tout that it has the official car, SUV, and luxury car of the NFL. That, however, left open an important space:
The official truck of the NFL.
Ford didn’t let that space sit empty for long. In fact, it seems to be vying for domination of the entire National Football League.