To touch on a subject not normally covered by CarGurus, Audi has announced its expanded involvement in the all-electric Formula E racing series, furthering its support of Team ABT Schaeffler before fielding a full-works team in 2017. Motor racing is an exceptionally expensive business, and with perhaps the exception of Ferrari’s involvement in Formula 1, no manufacturer can simply dabble in the game—there has to be some sort of return on the investment.
In The Tempest, William Shakespeare once wrote, “what’s past is prologue.” The quotation implies that one’s history can dictate his or her future actions. It’s written outside the United States National Archives Building, and I had a particularly intelligent and entertaining professor who reflected on it often. Looking at the auto industry, it’s clear that the sentiment extends beyond Shakespeare’s verse.
New automotive technologies emerge every year. We covered some of them last week. Some, like the airbag or the seat belt, have ushered in a new era of motoring, changing the landscape forever. Others fall flat—despite Saab’s creative thinking with the 9000 Prometheus, steering via joystick never really got off the ground (the Prometheus didn’t even make it to production). What I find most interesting is looking back on these advancements and seeing how they’ve impacted cars today, despite their often lackluster starts.
Costco: the land where dreams come true.
Assuming, of course, your dreams include 50-pound bags of sugar, gallons of mayonnaise and full access to all the toilet paper you’ll ever need.
Bulk discounts on household staples are enough to keep some people coming back every Saturday. Every once in a while, though, Costco surprises by offering something so over-the-top extravagant or absurd that it blows our little minds. That includes million-dollar diamonds, caskets stacked near the TVs, and now, F1 cars.