Will Car Brands Survive the Age of Autonomy?

uber_volvo

When flying on an airplane, travelers generally don’t care if the maker of the plane is Boeing or Airbus, but they do care if the carrier is United or Southwest. Apply that thinking to the world of cars as autonomy sets in over the next decade or so, and perhaps it won’t matter if the maker of the car is Ford or Chevrolet, but if the operator of the car is Uber, Lyft, or even IBM.

Automotive News published an in-depth article about the future of car brands, and it doesn’t look good for automakers as we know them today.

Continue reading >>>

Tesla Goes Full “Level 5,” But What Exactly Does That Mean?

tesla_level_5

Tesla is becoming the Apple of the car industry.

Well, the Apple of five years ago, at least. We have to go back to when the tech giant routinely innovated with new hardware and then challenged the rest of the industry to catch up. (Apple’s recent diss of the audio jack doesn’t count.)

Tesla has almost singlehandedly made electric cars cool and has forced other automakers to invest in building luxurious and sleek electron-powered vehicles.

Wednesday night, Tesla made another bold move and announced that all of its cars, including its least expensive Model 3, will come capable of full, Level 5, self-driving autonomy.

Continue reading >>>