GMC: The New Jeep?

GMC Granite concept

Could the new face of GMC look like the Granite concept?

Aside from some leather and chrome, there’s not much that makes a GMC different from a Chevrolet. The Silverado and Sierra trucks are nearly identical, as are the Suburban and Yukon SUVs.

Both brands have small trucks, too, with the Colorado/Canyon twins. The Acadia and Traverse are different only because of the bodywork and the badge adhered to the front grille. So what would make a buyer spend the extra money required to get a GMC when a Chevy is basically the same car for less money?

The answer is perception, of course. GMC has built a brand out of being luxurious, professional and capable. What it hasn’t done is put out vehicles that differentiate themselves enough to uphold that image. Could change be in the air?

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