The Biggest Factor in Automotive Safety

Safety First sign

Can you remember a time when there has been more bad press for car companies?

The unintended acceleration debacles with Audi in 1986 and Toyota in 2009 were precursors to the multitude of problems that have reared their ugly heads this year. The General Motors ignition switch recall, Chrysler’s defiance of the NHTSA, and now, Volkswagen’s diesel issue all call into question the safety (and honesty) of the world’s automakers.

Yes, bad things can happen when building cars. Parts can be defective, engineering can be faulty, and tests can be cheated.

But let’s not forget the biggest factor in automotive safety:

You.

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Get Your Car Fixed, Get a Free Starbucks!

Free coffee must be more convincing than a death risk

Free coffee must be more convincing than a death risk

General Motors’ ignition-switch recall debacle just won’t go away.

With over a million recalled but unfixed vehicles still on the road and pressure on GM to fix the cars as quickly as possible, the company has come up with an interesting proposition.

Since the risk of death hasn’t convinced those million-plus car owners to visit their dealership, GM hopes $25 worth of coffee will.

The recall, which was announced in February, included 2.6 million cars and involves a faulty ignition switch that could shift into the accessory position while driving, shutting down important functions like brakes, steering and airbags while the car is running.

At least 30 people have been killed because of this defect, but that risk apparently isn’t enough for owners to take action and have the free repair made.

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