GM, Ford Invest in Industry Changing Technology

GM-Lyft

The automotive industry could change more in the next five years than it did in the last 50.

Think about the last five decades. We’ve seen cars get bigger, faster, safer, and more fuel efficient, but we haven’t seen any radical changes in the way cars are built, marketed, sold, or driven. Our car culture is built on a fossil-fueled desire for personal transportation and the freedom to go wherever we please whenever we choose.

Things are changing, though. Ride-sharing programs are gaining in popularity and cars that can drive themselves don’t seem to be very far behind.

Here’s one of the surest signs of coming change: General Motors just placed a $500 million bet that ride sharing is the wave of the future.

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