Hyundai Hires Bentley Designers, Gets Serious About New Genesis Brand

Genesis-New-York-concept

Hyundai could have a major impact on the luxury car market.

That statement may result in eye rolls and thoughts of the Hyundai Azera and Kia Cadenza, which are both are great premium cars, but haven’t succeeded at making a dent in the sales of the top luxury players.

Things are changing, though. Luxury car sales are down so far this year, which may help Hyundai’s new Genesis luxury brand put up a fight against BMW, Lexus, Mercedes-Benz, and Audi.

Sound impossible?

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Genesis Sedan Concept Hints at Coming Greatness

Genesis front

The front end looks like the face of a Cabbage Patch Kid. The rest of the Genesis, though, is a beautifully compelling car that people should genuinely desire. It’s dazzling, even with the squished cheeks and broad smile.

The design direction of Genesis, Hyundai’s new luxury brand, debuted last week in New York and seems to have squashed any rumors that the brand’s cars would be nothing more than rebadged Hyundais.

If the production versions of the coming Genesis G70, G80, and G90 look anything like this, we can be sure that affluent young buyers will take notice, and Lexus and the Germans will feel some competitive heat.

Yes, Genesis could be the real deal.

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Too Late for Hyundai’s Genesis Brand?

Genesis_launch_hyundai

I have vague memories of the first time I heard the word “Lexus.” I wondered if a new car brand created by Toyota and given a funny name could actually compete with established juggernauts.

We all know how that turned out. Today Lexus is one the top-selling luxury brands in America and has established itself as a benchmark toward which other automakers strive.

It’s been 26 years since the birth of Lexus and now another new luxury nameplate will launch. Genesis, a brand to be launched by Hyundai, brings some of the same questions today that were asked of Lexus almost three decades ago: Can a mass-market automaker create a luxury brand able to successfully compete with the established companies?

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J.D. Power’s 2014 Ten Best for Initial Quality

2014 Chevrolet Silverado 2500HD

The auto press usually focuses on new cars this time of year, but another reason the midwinter months can be exciting is from the used car perspective. Around this time of year, some of the cars that were brand new last year are starting to appear on used car lots. 2014 models have had their time in the spotlight, and now’s your chance to try to find one for a bargain. There likely won’t be a hugely significant price change, mind you, but you can (we hope) expect a barely year-old vehicle to be in decent shape. Even if these cars are still on new lots, you can expect the dealerships to offer some great deals to move that inventory and make way for the plethora of ’15s and ’16s they’re receiving.

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