Can you guess which car company is being described with the following words?
[Its] strengths lie in taking designs by Ive’s team, building them at high quality and low cost and selling them at a premium. Where it succeeds best is integrating the software that manages how customers use those products to keep them satisfied.
That’s a description any carmaker would strive to achieve, yet none have truly gotten there.
The statement above describes Apple, the computer company that brought us home computing, portable music, smart phones, and soon, cars.