It’s finally happened. After years of rumors and rendered speculation, Jaguar has unveiled what will likely become a production SUV.
To some, it’s unthinkable. To others, it makes perfect sense.
In one sense, Jaguar is a luxury and sports car maker that creates sleek and powerful vehicles that devour the open road. On the other hand, the carmaker needs to make business sense for itself and sell as many vehicles as possible.
The truth is, to be a mass-market automaker, a crossover/SUV has to be on showroom floors. Porsche knows all about this, thanks to the massive success of the Cayenne and the almost certain success of the new, smaller Macan.