Remember the Sephia?
The oddly named Kia was one of the first cars the company sold in the United States. Its low cost and low quality quickly became synonymous with the Kia name. In the overview on CarGurus, there are “complaints of numerous repair problems, particularly with the brakes and transmission, along with a cheap plastic interior, an easily dented body, small backseat, and labored acceleration when the A/C is on.”
While the vehicles produced by Kia in recent years have increased in quality to rival some luxury automakers, the perception of Kia is still stuck on the early impressions of cars like the Sephia.