The automotive world is currently in a state of flux. The business giants of Europe, Asia, and (perhaps most of all) Detroit may have made their billions off the internal combustion engine, but now, in order to stay relevant in a changing social and geologic climate, they are tasked with finding clean alternatives to petrol-powered products. Henry Ford may have put the world on wheels, but now automotive magnates are becoming responsible for helping keep the world healthy.
Land Rover Discovery
The Land Rover Defender has been around in something like its present form since 1944. Like the Jeep, it evolved from a successful military light truck in World War II, and the Defender got its own badge in 1948. A good history is here, and the Brits have loved that beast forever.
It’s probably the best off-roader in the world, certainly an icon. In the past, the car had its problems getting certified in the U.S., and the company finally moved upmarket to its Discovery and Range Rover models.
Now, with Tata calling the shots, LR has come forward with a concept redesign for the Defender, called the DC100 (above), a far cry from the utilitarian, in-your-face, bone-rattling Defenders of the past.