When photos of coming new cars are “leaked” on the Internet, there’s a good chance the manufacturer was somehow responsible. Nothing triggers blog coverage and media attention in the car industry more than photos of a yet-to-be-released new car.
Make that car the flagship sedan of a best-selling luxury brand in the United States, and odds are, the leak isn’t a mistake, but a well-orchestrated publicity grab. That’s pure conjecture, of course, but it’s what I’d do if I was in charge of marketing at a car company.
What you see above is the “leaked” image of the officially still-veiled 2014 Mercedes-Benz S-Class.