Lexus Gets Its Sexy On with the LF-LC

Lexus LF-LC concept

Lexus desperately wants out of the stodgy luxury perception that has started to surround its image.

Things started to change with the hugely expensive and ultra-fast LFA supercar, then came some new design elements and sportier performance characteristics. Now, with production of the LFA ended, a new Lexus king is poised to sit atop the throne. It won’t be as expensive, or as fast, but that just means it’ll be more accessible and more will be made.

That, my friends, will be a very good thing.

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Good Design Sells Cars – Just Ask Jaguar, Ford and Lexus

Jaguar XJ220S

Jaguar XJ220S

Two things are guaranteed to sell cars: rarity and design.

When a car is both rare and beautiful, it’ll sell for big bucks no matter what’s under the hood. When an everyday car is beautiful and affordable, hundreds of thousands of people will write checks and proudly show off their gorgeous new rides.

There’s no question that Jaguar currently builds some of the most handsome vehicles on the market. It always has, with the possible exception of the unfortunate-looking S-Type. The one time it ventured into supercar-dom, it hit a home run with the XJ220.

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