When people talk about Lincoln, we often hear the terms “unremarkable,” “dated,” “second-tier,” and “Beluga whale” used to describe its cars.
Why is that?
Frankly, it’s because the company’s cars have been unremarkable, dated, second-tier luxury automobiles. The SUVs and crossovers look a little like, you guessed it, Beluga whales.
It’s no wonder Lincoln hasn’t been on the shopping list of many luxury buyers in recent years. But a drastic design change and the return of a legendary name could start to change that.