Will Lincoln Get a New Name?

2014 Lincoln MKZ

The next Lincoln MKZ: Not a Lincoln?

In journalism school I learned the most famous rule of thumb to ever a guide a profession: If it bleeds, it leads.

Of course, that can be applied to any news story. It means the biggest piece of information gets top billing. The more “blood” in a story, the better the chances are that someone will read it. When readership increases, so do ad dollars. Pretty simple.

So a Detroit News story yesterday took me by surprise, because a giant bomb of information lay buried in the last two lines of the article: Ford may change Lincoln’s name. Whoa! That’s kind of a big deal.

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