How much is it worth sacrificing to keep the title of Number One?
The Toyota Camry has been the top selling car in the United States for 11 years. That’s partly due to the car’s reputation for reliability, and partly because buyers know the car will be worth a lot when it comes time to sell or trade in.
Toyota has never had to lay on heavy incentives to sell the car because people paid whatever they needed to in order to get one.
Toyota, though, is within shouting distance of seeing its number one ranking go away. Through May of this year, Camry sales are off 10,000 units from last year, as rivals Accord, Altima and Fusion have all seen increases.
There are two choices for the giant Japanese automaker: