Among Stiffer Competition, Honda Admits Unsatisfactory Sales

I’ve been Honda’s biggest fan since high school. My first car, a gunmetal gray 1985 Accord, was solid, reliable, comfortable and could escort me and seven of my closest friends to and from school in relative ease. (Stacking eight people into a 5-seat sedan is another reason 16-year-olds shouldn’t have all-access driver’s licenses. Bad idea.)

In the last couple years I’ve watched, along with other Honda fans, the cars grow heavier, bigger, uglier and less competitive than other sedans. I test-drove an Accord the last time I was in the market for a family car, but found it too big and too expensive for my needs. If my high-school Accord was that cavernous, I probably could’ve fit my seven friends inside with much less drama.

Considering some of the competition out there, including the Hyundai SonataToyota CamryKia Optima and Ford Fusion, it’s not surprising that Honda has acknowledged its slide and labeled recent Accord sales unsatisfactory.

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