During World War II a blitzkrieg was a German military tactic designed to create disorganization in enemies through short, fierce military campaigns. It’s also been referred to as a “lightning war.”
We’re all friends now, of course, but can the term be applied to what the German automakers want to do to Tesla, the scrappy American automaker?
Tesla, as everyone knows, continues to do the impossible by shattering expectations of what a car company should be. Unlike established automakers, it doesn’t have a dealer network, it sells only electric cars, and its best-selling car is only 3 years old.
Yet the Model S is hands-down the most popular electric car in the world.
Can the German juggernauts stop it?