No Joke: Get Ready for the Chevy Bolt

The Chevy Volt

The Chevy Volt

How could it be true? Why would Chevrolet, which currently builds the electric/gas hybrid Volt, introduce a new electric car and call it the Bolt?

It seems that one of the top automakers in the world will resort to rhyming names of cars that are in the same class.

Some automakers employ nomenclature that use alliteration to label a certain class of vehicle, such as Ford and its SUVs that begin with E (Explorer, Escape, and Expedition) and its cars that begin with F (Fusion, Focus, and Fiesta).

That’s a strategy that makes sense. Using rhymes, as Chevy is now learning, will lead to nothing more than mockery.

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