Wrangler Pickup Will Challenge Conventional Compacts

Will you want a Wrangler truck if it looks like this?

The Jeep Wrangler is one of the most desired off-road machines ever built and has retained its iconic shape for decades. The long-rumored and highly anticipated truck version would likely keep the Wrangler’s design cues but sacrifice some of its ability to crawl over boulder-strewn trails. What the truck would lose in off-road prowess, though, it would gain in hauling capability.

We know for sure that a Wrangler truck will debut in the United States sometime in the next couple of years. Our money is on a 2019 model year, but Jeep isn’t talking specifics just yet. Continue reading >>>

America’s New Love: Midsize Pickups

2015 Ford Ranger

The Chevy Colorado can be credited with making midsize trucks in America relevant again.

Sure, the Toyota Tacoma and Nissan Frontier have been around since the 1990s, but the return of the Colorado, and its twin GMC Canyon, ignited a new love for smaller pickups.

Ford abandoned the market after the 2011 model year and sent the Ranger off to foreign lands, believing Americans would rather buy a base-level F-150 than spend similar dollars on a smaller truck.

Ford was flat-out wrong and is now in the process of bringing the Ranger back to the United States.

As midsize truck sales continue to rise, how well are they really doing and do their full-size siblings have any reason to worry? Continue reading >>>

Ford Bronco, Ranger Coming Back Thanks to UAW

2020 Ford Bronco

I’m generally not a fan of the United Auto Workers union.

I believe that automakers should have the right to hire and fire whomever they choose, whenever they want, while paying whatever wages they deem fair. Without getting into a giant political debate here, I think we can all at least agree that the union has significant control over the actions of automakers.

One positive result from the UAW’s influence is the recent confirmation of a long-standing rumor involving the return of a favorite old workhorse.

Union contract negotiations can get intense and often involve salary increases, bonuses, performance pay, guaranteed work, and increased factory production. Ford’s recent negotiations with the UAW have resulted in something exciting:

The virtual guarantee of a Ford Bronco, along with a new U.S. Ford Ranger.

Continue reading >>>

The Jeep-Fighting Ford Everest

Is this the new Ford Everest or Bronco?

Is this the new Ford Everest or Bronco?

I remember when I realized that Ford SUVs in this country have names that start with the letter E.

It happened when Ford discontinued the Excursion in 2007. I realized that the remaining Fords were the Escape, Explorer, Edge, and Expedition. Those SUVs made up Ford’s alliteration-happy little world and I wondered what the company would choose next. My thought was something along the lines of Everest.

It’s a name that conveys strength and capability, it’s foreboding and nearly impossible to conquer. It’s the perfect name for a SUV, but it never came to fruition in the United States.

The Ford Everest has, however, existed in Asia, South Africa, and Australia since 2003. Could it finally come here?

Continue reading >>>

Ford Bronco and Ranger Poised for Comeback

2015 Ford Ranger

Either call me clairvoyant or a bumbling blogger with a predisposition for choosing unlikely topics that come true.

Just 10 days ago I wrote about the 50th birthday of the Ford Bronco and the likelihood that we’d ever see a new version of the old brute roll off assembly lines.

Then over the weekend I saw this headline in my inbox:

Ford Said to Weigh Return of Bronco, Ranger Output to U.S.

What!? This wasn’t a headline from one of those click-factory websites designed to fool readers into spreading an unfounded rumor. This was a headline from Bloomberg, an organization that knows a thing or two about the auto industry.

It’s a good time to be a Ford fan.

Continue reading >>>