Bad Timing for the New Prius, But Does It Matter?

2015 Toyota Prius Five pic-5640244198888418979

Gas prices are low, hybrids have lost their luster, and competition is fierce for alternative-fuel cars. So now is a great time to introduce a hybrid, right?

There was a time when the Toyota Prius was the only option for buyers who wanted to advertise the fact that they love the environment. Celebrities and consumers alike proudly drove the efficient little soapboxes as a statement of being different.

Today things have changed, as relatively low gas prices and an influx of new hybrids, electrics, and diesels sit on dealer lots around the world while the Prius has lost favor among trendsetters.

Basically, the timing for an all-new Prius couldn’t be worse. You know who doesn’t care?

The all-new Prius.

Continue reading >>>