Volvo Prepares the S90 for Luxury Domination

Volvo S90 Mussel Blue

The luxury sedan market has no shortage of excellent cars, but Volvo is about to introduce one more with which it hopes to shake up the establishment.

U.S. pricing and launch details have been announced for its new S90 flagship sedan.

Volvo has promised a technologically advanced flagship with the looks and safety features to make an impressive dent in the existing market. We know the design is rock-solid, thanks to earlier concepts and teaser images, but how does it stack up on price, performance, and overall value?

Here’s a hint:

The Swedes may have built a masterpiece.

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Yes, That’s a Volvo

2016-Volvo-XC90

Volvo is about to become more popular than ever.

The Swedish automaker gained a reputation for safety as early as the 1920s, when Managing Director Assar Gabrielsson said,

Cars are driven by people. The guiding principle behind everything we make at Volvo, therefore, is and must remain, safety.

That’s a sentiment that remains with the company to this day. More recently, the principles of design, comfort, and performance have also played a large part in the company’s strategy.

With new models on the way, Volvo is evolving from the old days of “boxy-but-good” to a new era of innovation in technology and design.

The 2016 XC90 is a bit of an oxymoron because it’s the first all-new vehicle the company has introduced since being sold by Ford and picked up China’s Geely Automotive. Even under Chinese ownership, the XC90 is the most Swedish Volvo the company has built in decades.

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