I know how easy it is to forget things once they are out of mind, and Saturn has been out of our minds for about 5 years now. If you’ll recall, Saturn branded itself as “a new kind of car company” and famously sold new cars at a no-haggle price through standalone dealerships.
An article from 2006 at CNN Money said,
People who buy Saturns generally love the no-haggle price. In J.D. Power and Company’s annual surveys of dealership satisfaction, Saturn consistently ranks higher than any other non-luxury car brand.
So why hasn’t the no-haggle pricing structure caught on at other automakers and dealers?